Designing For Growth A Design Thinking Tool Kit For Managers Columbia Business School Publishing

Designing For Growth A Design Thinking Tool Kit For Managers Columbia Business School Publishing

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designing for growth aims to demystify design thinking by decoding design from an abstract idea into a practical everyday tool from which any manager can profitandnbsp the book explains that the process starts with customers and the ability to create a better future for them it acknowledges that we probably wont get that right the first time and it assures us that making it work